WifeSaver
Marketing Resources

WifeSaver Marketing Playbook

Ready-to-use ad copy, audience targeting, email sequences, and seasonal campaign ideas for Facebook, Instagram, Google Ads, and email marketing.

Facebook & Instagram Ads

WifeSaver's core audience on Facebook and Instagram is recreational boat owners aged 35–65, marina members, and yacht club members across coastal and inland waterway regions of Australia.

Target Audiences

Core Boat Owner Audience

Age 35–65, Australia-wide. Interests: boating, sailing, fishing, marina, yacht club, recreational boating, boat maintenance. Behaviours: boat owner, marine enthusiast.

Marina & Yacht Club Audience

Age 30–65, within 50km of major Australian marinas. Interests: sailing, yacht club, marina, boat mooring, marine hardware. Job titles: marina manager, sailing instructor, boat charter.

Lookalike Audience

1–3% lookalike of website visitors and purchasers. Australia only. Ideal for scaling after initial sales data is collected.

Retargeting Audience

Website visitors who viewed the Shop or Secure Dock page but did not purchase. 30-day window. Use urgency-focused ad copy.

Ad Copy Templates

Solo Docking — Awareness

Format: Single image or short video (15s). Show the Easy Dock lasso in use at a marina berth.

Dock Solo. Dock Safely. Every Time.

Tired of the stress every time you bring your boat in alone? WifeSaver Easy Dock was designed by a Master Mariner to make solo docking simple — no scrambling, no shouting, no drama. Australian-made. Ships Australia-wide.

CTA: Shop Now
Secure Dock — Product Feature

Format: Carousel: product close-up, hand-splicing process, Australian Made badge.

Hand-Spliced. Built to Hold.

The WifeSaver Secure Dock is 18mm three-strand polyethylene, hand-spliced by Captain Steve Rabie — a qualified Master Mariner. Not mass-produced. Not imported. Made in Mansfield, Victoria. Available in 4m, 6m, 8m and custom lengths from $85 AUD.

CTA: View Product
Australian Made — Brand Trust

Format: Video testimonial or brand story reel. Show the hands-splicing photo and Australian Made badge.

Australian Made. Mariner Designed.

When Captain Steve Rabie spent his career at sea as a Master Mariner, he saw what worked and what didn't. WifeSaver mooring lines are the result — designed from real experience, made in Victoria, trusted by marinas across Australia.

CTA: Learn More
Retargeting — Urgency

Format: Single image retargeting. Show product photo with price overlay.

Still thinking about it?

Your WifeSaver mooring line is waiting. Hand-spliced in Australia, ships fast. Easy Dock from $130 — Secure Dock from $85. + postage. Order today.

CTA: Buy Now

Google Ads Campaigns

Target high-intent search queries from Australian boat owners actively looking for mooring solutions. Focus on Search campaigns first, then expand to Shopping once product feed is connected.

Brand & Product — Search

Keywords

wifesaver mooring lineswifesaver easy dockwifesaver secure dockbuy wifesaver australia

WifeSaver Mooring Lines | Hand-Spliced. Made in Australia. | Easy Dock & Secure Dock — Shop Now

Mooring lines designed by a Master Mariner. Australian-made, hand-spliced. Easy Dock from $130 — Secure Dock from $85. Ships Australia-wide.

wifesaver.com.au/shop

Category — Mooring Lines Australia

Keywords

mooring lines australiabuy mooring lines australiamarine mooring linesboat mooring rope australiahand spliced mooring line

Mooring Lines Australia | Designed by a Master Mariner | Australian Made — Ships Nationwide

WifeSaver mooring lines — hand-spliced, professionally finished, built for Australian conditions. Easy Dock & Secure Dock. From $85 AUD.

wifesaver.com.au/shop

Solo Docking — Intent

Keywords

solo boat dockinghow to dock a boat alonesingle handed dockingsolo docking linesboat docking system australia

Solo Docking Made Simple | WifeSaver Easy Dock | Designed for Single-Handed Docking

The WifeSaver Easy Dock lets you secure your vessel from the helm — no crew needed. Designed by Captain Steve Rabie, Master Mariner. Made in Australia.

wifesaver.com.au/shop

Marina & Yacht Club — B2B

Keywords

marina mooring solutionsmarina mooring linesyacht club mooring equipmentcommercial mooring lines australiamarina equipment australia

Marina Mooring Solutions | Trusted by Australian Marinas | Custom Lengths Available

WifeSaver mooring lines are used and recommended by marina operators across Australia. Custom lengths available. Contact Captain Steve for bulk enquiries.

wifesaver.com.au/custom-orders

Email Marketing Sequences

Build a simple 3-email welcome sequence for new subscribers and purchasers. Keep it practical and on-brand — no fluff, just useful information from a Master Mariner.

Welcome Sequence — Email 1 (Day 0)

Subject: Welcome to WifeSaver — from Captain Steve

Preview: You've just made docking a whole lot easier.

G'day [First Name], thanks for joining WifeSaver. I'm Captain Steve Rabie — I designed these mooring lines after years at sea as a Master Mariner. I got tired of watching boat owners struggle with docking when a better solution was possible. That's WifeSaver. Browse the Easy Dock and Secure Dock range at wifesaver.com.au/shop — and if you need a custom length, just get in touch. — Captain Steve

Welcome Sequence — Email 2 (Day 3)

Subject: Which WifeSaver line is right for your boat?

Preview: Easy Dock or Secure Dock — here's how to choose.

Not sure which line suits your vessel? Here's the quick guide: Easy Dock — ideal for recreational boats 20'–55'. Lasso-style design for solo docking. From $130 AUD. Secure Dock — 18mm hand-spliced polyethylene. Heavy-duty hold for marina berths and exposed anchorages. 4m, 6m, 8m and custom lengths. From $85 AUD. Both are hand-spliced in Mansfield, Victoria and proudly Australian Made. Shop now: wifesaver.com.au/shop

Welcome Sequence — Email 3 (Day 7)

Subject: Why hand-spliced matters (and why most rope doesn't)

Preview: The difference a proper splice makes to your mooring.

A hand splice creates a permanent eye loop using the rope's own strands — no knots, no hardware, no weak points. It's the method professional mariners have used for centuries because it maintains near-full rope strength. Machine-made alternatives cut corners. Every WifeSaver line is hand-spliced by someone who has spent a career on the water. That's the difference. Shop the range: wifesaver.com.au/shop — or enquire about custom lengths: wifesaver.com.au/custom-orders

Seasonal Promotions

Summer Boating Season (Oct–Dec)

Summer's Coming. Is Your Mooring Ready?

Before the summer boating season kicks off, make sure your mooring lines are up to the job. WifeSaver Easy Dock and Secure Dock — hand-spliced, Australian-made, built to hold. Order now and be ready before the rush.

CTA: Shop Before SummerFacebook, Instagram, Google Ads, Email
Easter Long Weekend (Mar–Apr)

Easter Weekend on the Water — Dock with Confidence

Heading out on the water this Easter? Make sure your mooring is sorted before you go. WifeSaver mooring lines — designed by a Master Mariner, made in Australia. Ships fast.

CTA: Order Before EasterFacebook, Instagram, Email
Father's Day (Sep)

The Gift Every Boatie Dad Actually Wants

If he's got a boat, he needs a WifeSaver. The mooring line designed by a Master Mariner — hand-spliced, Australian-made, and genuinely useful. Easy Dock from $130. Secure Dock from $85. Ships Australia-wide.

CTA: Shop Father's Day GiftsFacebook, Instagram, Google Ads, Email
Boat Show Season (Jul–Aug)

Seen at the Boat Show. Built for the Water.

WifeSaver mooring lines — the product boat owners and marina operators keep coming back to. Hand-spliced in Victoria. Designed by Captain Steve Rabie, Master Mariner. Available online, ships Australia-wide.

CTA: Shop the RangeFacebook, Instagram, Google Ads

Marina & Yacht Club Outreach

Direct outreach to marina operators and yacht clubs is one of the highest-ROI channels for WifeSaver. These businesses buy in volume and recommend products to their members.

Marina manager direct email

Subject: Australian-made mooring lines for [Marina Name] — WifeSaver Hi [Name], I'm Captain Steve Rabie, founder of WifeSaver. We manufacture hand-spliced mooring lines in Mansfield, Victoria — used and recommended by marina operators across Australia. I'd love to discuss whether WifeSaver is a fit for [Marina Name]. Custom lengths available. Happy to send samples. — Captain Steve, wifesaver.com.au

Yacht club newsletter sponsorship

WifeSaver mooring lines — designed by a Master Mariner, made in Victoria. Easy Dock and Secure Dock available in standard and custom lengths. Trusted by marinas across Australia. Shop at wifesaver.com.au

Marine trade show presence

Display the Easy Dock lasso demonstration and Secure Dock hand-splice close-up. Key talking points: Master Mariner designer, Australian Made, custom lengths, hand-spliced quality. Offer a 10% first-order discount for marina bulk enquiries.

Ready to launch a campaign?

Use the ad copy and audiences above to get started on Facebook, Instagram, or Google Ads. For social posts, head to the marketing campaigns section.

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